Cannabis marketing, brand development and creative design
Dan Michaels, Principal
Sinsemedia is a team of experienced professionals with backgrounds in development, licensing, marketing, design and branding for a variety of clients and industries. The company is focused on developing new ideas, building new brands and creating new products for the emerging cannabis industry.
Revenue Driver: Creative services and intellectual property.
Competitors: Sinsemedia is guided by grassroots principles and is not focused on competition but rather collaboration and mutually beneficial solutions.
Competitive Advantage: Experience, passion, deep knowledge and intense dedication to the cannabis community and industry as a whole—with a rich understanding of its past and commitment to enabling its evolution.
Business Model: Help customers solve business issues while defining and capturing opportunities. Not only do we provide “traditional” marketing and branding services, Sinsemedia also develops and creates new products and intellectual property for both ourselves and for our clients.
Funding: Self-funded, looking for seed round investment.
Sales/Marketing Strategy: Internal Sales, social media, special events.
Customers: New venture, startup, and early-stage businesses looking to develop, invest in, and grow new ideas, products and properties within the cannabis industry.
Products: Branding, marketing and strategy content and product development
Customer Problem: In an increasingly digital world, media assets are everything. Sinsemedia’s Founder, Dan Michaels, saID his company addresses customer needs by providing services to optimize apps, social media, new technology, advertising, books, magazines, blogs, images and videos.
Michaels told MJINews, “These complex medias have all been embraced by the cannabis community and all present a unique opportunity for any business. Being savvy, innovative, creative, and effective in media strategy is no longer options for cannabusinesses. They are now requirements if [companies] want their ideas, products, or services to flourish and succeed. The demand for our services has never been greater.”
ADDITIONAL POINTS OF INTEREST
Some interesting projects Sinsemedia has provided services for include:
- GREEN: A Field Guide to Marijuana: In collaboration with Chronicle Books, the company published a modern day guide to cannabis, which will be available May 19, 2015.
- PosterService: A licensing partnership with one of the leading poster distributors in the country to sell Sinsemedia’s unique poster designs to retailers nationwide.
- PASS or PUFF: A new web app (currently in development).
Distinctive offerings for customers are highly customized and include:
- Research and development
- Strategic planning
- Brand positioning & activation
- Logo and identity design
- Copywriting and messaging
- Web and mobile design
- Print design
- Art direction & photography
- Video and motion graphics
- Marketing consulting and planning
- Social/new media strategy and management