Second Cannabis Company Seeks NFL Stadium Naming Rights
A second cannabis company has announced it wants to land the naming rights for Sports Authority Field at Mile High, home of the Denver Broncos.
Denver-based concentrate company Openvape said in a news release it has submitted a proposal to “preserve” the Mile High legacy by pursuing “OpenVAPE at Mile High” as the stadium’s official name. The interest among cannabis companies in the naming rights underscores an attempt to find innovative forms of marketing.
Last month, one of Colorado’s largest cannabis retailers, Native Roots, said it aims to replace Sports Authority, which currently has the naming rights to the stadium but recently filed for
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Second Cannabis Company Seeks NFL Stadium Naming Rights is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs
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