Chart of the Week: How Marijuana Patients and Consumers Locate Dispensaries, Rec Stores
By Becky Olson
Marijuana retailers often face huge hurdles when trying to attract customers due to strict regulations on advertising and marketing in many markets.
So how do patients and consumers find dispensaries and recreational shops to visit?
Online listing services such as Weedmaps, Leafly and THC Finder are particularly popular, with 51% of patients and recreational consumers who buy legally in states with open dispensaries/rec stores saying they use these types of sites, according to data in the 2015 What Cannabis Patients & Consumers Want report.
These services have become key tools for marijuana businesses to