Canada to Crack Down on Dispensary Ads
Marketing efforts by Canadian dispensaries that aren’t federally licensed will face more scrutiny after the country’s health agency said it will aggressively monitor cannabis-related advertisements.
Health Minister Rona Ambrose said in a statement that she directed Health Canada to take “a more proactive approach to monitoring illegal advertising of marijuana by non-regulated parties” under the Controlled Drugs and Substances Act. The move is a change from prior enforcement in which Health Canada would act mostly after a complaint.
Only licensed producers are allowed to advertise on a limited basis. The agency will monitor dispensary web sites to identify