Illinois Grower Spending $1M on Marketing Campaign
One of the few licensed medical cannabis growers in Illinois is testing a statewide ban on advertising by throwing $1 million into a marketing campaign designed to bolster participation in the upcoming market.
Cresco Labs, which has licenses to operate three different MMJ cultivation centers, is planning to use billboards, print ads, radio commercials and social media in an all-out blitz to the public, according to the Chicago Tribune. The ads include Cresco’s logo and an addendum that more information can be found at the company’s website.
That’s despite a state law that reads, “Cultivation centers may not advertise