Guest Column: A Multi-Pronged Approach to Cannabis Branding, Advertising in Maturing Markets

By Micah Johnson

When the novelty of cannabis wears off in a new market, marijuana companies must look for new ways to tap into the lifestyle-driven marijuana culture. Doing that effectively requires maintaining a noticeable presence where cannabis users do their "thing."

Guest Column: A Multi-Pronged Approach to Cannabis Branding, Advertising in Maturing Markets is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs