Cannabis marketing platform gets added funding, raises $3.5M

Baker, a Denver-based software provider that links cannabis dispensaries with their customers, announced it has secured $1.6 million in additional funds, bringing its total seed round funding to $3.5 million. Poseidon Asset Management, a marijuana-focused investment management firm in San Francisco, led the funding round. Other funders were chiefly existing investors, including serial entrepreneur Michael Lazerow as well as Base Ventures and XG Ventures, two venture capital firms based in California.  Baker said it would use the money to fund its continued growth. Baker’s marketing automation platform is designed to help dispensary owners serve customers – from online ordering to in-store ...