$60K MMJ Campaign Helping Boost Doctor Participation in CT

A $60,000 campaign to get more doctors on board with Connecticut’s medical cannabis program appears to have been somewhat successful so far, as the number of physicians registered to recommend MMJ has risen nearly 8% since the effort began.

But that might not translate into a spike in patient numbers – or a correlating increase in business for dispensaries – because only a handful of doctors are making the vast majority of medical cannabis recommendations in the state.

Connecticut’s Department of Consumer Protection (DCP) launched the marketing campaign in June, placing ads on medical journal websites and

...

$60K MMJ Campaign Helping Boost Doctor Participation in CT is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs