A New York medical marijuana company is going underground. But legally.
Vireo Health of New York, one of the state’s five licensed MMJ companies, on Monday launched a large-scale medical cannabis advertising campaign in the New York City subway system that targets nearly 100 stations with posters touting MMJ.
The Metropolitan Transportation Authority, which oversees the subway system, has not publicly commented on the campaign, according to the New York Daily News. But the transit agency does screen ad submissions for appropriateness.
If the campaign encounters no pushback, it would be a notable